The English market alone has helped define South Africa as one of the best up-and-coming options for a UK or Australian outsourcer but its potential is much greater considering its diverse cultural background. Like India, South Africa is a former British colony, meaning it's spoken English is similar to that of the UK and Australia. The South African culture, however, is a potpourri of European countries like Britain, Holland and France resulting in familiarity with a large number of European languages including as Dutch and German. This linguistic capability makes South Africa a great option for non-English, Western European outsourcers as well. Furthermore, the natural friendliness and empathy of the South African people make them customer service experts.